SEO is a very much important tool to increase the page rank of a website. Search Engine Optimization is the sum of several steps. If you want your web site in the first page of the search engine search result then you have to pass many steps successfully. Because Search Engine Optimization is a continuous process.

Today I will discuss about some important subject relating to Search Engine Optimization.

Domain Name:

Domain name plays an important role to show a web site in the first page of a search engine search result. A relevant domain name can easily place your web site in the first page of the search result. So try to select the domain name relating to the key word so that it seems relevant to the search engine & the visitors. To choose a best domain name you can take help of different tools.  
 
Key word:

Key word is the sum of some words. Such as: If a visitor wants to download a internet browser then he or she searches ‘internet browser’, ‘free internet browser’, ‘internet browser download’ etc. Here ‘internet browser’, ‘free internet browser’ and ‘internet browser download’ are the searched key word. The search engines rank a web site according to the key word. So key word research is very much important for a website.

Back link:

Creating a proper Back Link is an important part of off page Search Engine Optimization. Back link is also known as inbound link, incoming link or inward link. Back link is the incoming links to a web site or a web page. The number of Back Link is very important for the popularity or importance of that website or page. Back Link plays an important role to show a web site in the first page of a search engine search result. Even it is very important to increase the page rank of a web site.

Page Loading Time:
The search engine gives an importance to the page loading time of a web site. In this case design your web site light, so that it loads very quickly. Do not use too much graphics in your site, because it slows your web site to load. Besides you should not also use so much java script in your site. The search engine cannot access the hyperlink of the java script.

Hosting:

Using a good quality hosting is also very important for Search Engine Optimization. But most of the person does not consider it. Because the security of the web site is very considerable to the search engine. So always use a high quality web hosting.

Visitor:
Search Engine ranks a web site on the basis of the number of visitors. Search Engine also consider the time spend by the visitor in a web site. For this you should post good quality articles.